UPDATE: please check out our new style and download page HERE
UPDATE November 26th 2010: a new profile has been launched in addition to this one, check out: Marvels Cine 2.1 Panalog profile
We have worked on a Cine gamma picture style for the Canon 7D camera for the last few days, that can be compared with our PP settings for our Sony EX-1.
I think we might have a little premiere here – to our knowledge this is the first release of a Picture Style on the web for the 7D..!
Thanks to my collegue Bart Keimen (Marvels Film) for his measurements, calculations and general maths-mumbojumbo i couldn’t quite follow in the first place… 😉
The Canon 7D standard picture, also with Contrast dialed down, was too punchy for our taste as well as too saturated. With this new picture profile you can achieve a more refined “Cine” look.
This Picture Style, that can be downloaded to your camera with the EOS Utility, introduces a S-gammacurve that lifts the black levels is shadows and “low-mids” and compresses the highlights, resulting in an over-all increased latitude – and a decrease in contrast. This can be compared with a Sony Hyper Cine Gamma profile. Some viewers will translate the picture as “flat”, but it will give you much more control in post. Also, this profile is ideal for use with these particular 7D cameras that have problems with the Highlight Priority setting; the dynamic range of this profile has already been “moved” towards both highlights and blacks.
In isolation, I find that the cine gamma look is a bit more “true to life”; it handles overexposure more gracefully, and IMHO looks a little bit more like the way film handles highlights.
Since you still have control over the Picture Style settings, you can adjust the strength of the S-Curve by changing the Contrast value. Move it down to exaggerate the S-curve and move it up to flatten the S-Curve (more linear).

Marvels Film Cine-gamma S-Curve v 1.2 curvature
We have compiled a Picture Style for download. The sharpness, tint, saturation and contrast settings can still been altered.
You can download the Picture Style to the camera’s “User Def. 1” memory by using the Eos Utility as follows.
- Download the following Picture Style file to your local harddisk (one file in ZIP archive): http://www.martinbeek.net/canon7d/Marvels_Cine_Gamma_7D.zip (updated oct 23 2009)
- Unpack the zip archive
- Connect the camera through USB and switch it on in LiveView
- Start the program and select “Camera settings/Remote shooting”
- In the middle of the control screen, click “Register User Defined style”
- Select User Def. 1, 2 or 3 at the top of the new page and click the button with the Open File icon
- Select the Marvels_Cine_V1.2_rel.pf2 file
- Click on OK
- The Picture Style is now downloaded to your camera. First close the Eos Utility before you disconnect the camera
- Enter film mode and press the Picture Style selection button (the one under “Menu”) at the back of the camera
- Use the thumbweel on top of the camera to scroll through the styles; you will see “Marvels Cine 1.2 as new selectable style
- Happy shooting!
Cheers!
Martin Beek.
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