– by Liza Witz and Martin Beek –
Currently it is hip to be Red. It’s perfect marketing. They didn’t design those cams like this by accident. I think they learned everything about that by Apple. Put good technology into a very cool case, deliver everything from support to software yourself and you can put a higher pricetag on it. Yes, you maybe can get the same technology for a lower price, but it wouldn’t be Red.
Personally, I was interested in RED and when they first announced Scarlet it sounded intriguing, but its changed so much now it looks like they will never deliver the scarlet they promised.
To my mind, the company is all hype and no products… sure they eventually delivered the RED One. But by the time they did, technology had caught up to the point that it was not that revolutionary.
The 2/3 fixed lens version is probably not what you want. You need to spent another 5K$ on stuff for your Scarlet 35. Right now, the Brain with (a fixed lens) is $3,000. Add another $1,000 to put a CF slot on it and a single 16GB CF card (going by current prices on the RED store). Add $3,000 for the RED EVF, and add $600 for a battery, and assuming you don’t want to capture sound I think you’ve got a complete camera for…. what, $7,600?
I think RED is going to stay out of my price range for quite awhile. Call me cheap, but although i like Modular, i don’t like modular pricing.
Like Phil Bloom writes: Don’t wait for something that isn’t out yet that only has an estimated release date. If you need something, can use something, can make money from something that actually exists then get that now. This applies not just to cameras…. (www.philipbloom.net)
Be aware of the fact, that other sexy 4K cameras will flood the market in 2010, for Scarlet’s price and less – i promise – let’s all wait a bit, try not to be too eager, try not to be an early adopter -> it will save you money and a lot of stress…